Client Overview
Exotic Limousine
Goal: Generate bookings for airport transfers, corporate travel, Whistler runs, and special events across Vancouver and BC
Target customer: Vancouver business executives, tourists, wedding parties, and event-goers who demand premium transportation
Competitor: Uber Black and local taxi companies
Differentiate by leaning into what they lack — check their site for gaps in tone, warmth, and clarity.
Brand Keywords
luxuryelegantprofessional
Visual Identity
Gold & Onyx
Opulent, restrained, aspirational. Whispers exclusivity rather than shouting it.
Premium goods, jewellery, high-end hospitality, fashion, luxury real estate.
Why this palette:
- "luxury" → Premium & exclusive
- "elegant" → Refined taste
- "professional" → Credible & authoritative
Heading font
Cormorant Garamond
Body font
Crimson Pro — clear, readable, modern.
Tone of Voice
How Exotic Limousine sounds
Point of View
Third person or declarative ("Crafted for...")
Avoid
Exclamation marks, discount language, hype
Feel
Every word should make the reader feel luxury.
"Crafted for those who notice the difference."
Avoid: Cheap, budget, casual, generic taxi feel, bright colours, playful tone
Headline Options
5 directions for the hero
These are starting points — adapt with real client copy.
"Crafted for those who notice the difference."
"Where service meets mastery."
"Not for everyone. For you."
"The art of exceptional service."
"service as it should be."
Key Messages
What every page should communicate
- Exceptional is not a marketing word — it is a standard.
- For those who understand the difference.
- Craftsmanship does not cut corners.
Recommended Structure
Page architecture
Based on industry best practice for default businesses.
1Hero + CTA
2Problem / Solution
3Features / Services
4How It Works
5Testimonials
6Contact / Footer
Additional Context
30+ years of professional chauffeur experience. Fleet includes sedans, SUVs, and limousines. Services: airport transfers, corporate, Whistler, sightseeing tours, weddings, concerts, sporting events, cruise transfers, black car, meet and greet. Phone: 604-374-7474. Email: Booking@limoexotic.com. Tagline on site: Arrive in Style, Travel in Luxury.
Execution Plan
What happens next
- 1 Client reviews and approves this brief — palette, tone, and structure confirmed.
- 2 Infinfy builds the landing page using the approved brief.
- 3 Client reviews the built page — up to 2 rounds of revisions included.
- 4 Site goes live. SEO injected. Delivery report sent.